OVERVIEW.

I’ve been in the advertising/marketing industry for over 15 years. In the earlier stages of my career, I worked in the capacity of Senior Copywriter and Associate Creative Director for a range of top agencies including J. Walter Thompson and Ogilvy & Mather. As time moved forward, I was hired by DDB Needham’s Los Angeles office to be the Group Creative Director of their Integrated Division. I set up and managed the creative side of this division and as a “working Creative Director” I was also the lead copywriter. All promotions, direct response, retail and/or collateral development went through my group. Based on the results and client satisfaction generated by the creative work we produced, our division’s billings grew from $300,000 to $20,000,000 in just two years. Eventually I left DDB to found Rainmaker & Sun Integrated Marketing, where I have been managing the planning and development of Integrated Marketing Campaigns.

PUT MY EXPERIENCE TO WORK FOR YOU!

I have extensive experience in all genres of marketing, including Direct Response, General Brand Building, Promotions, Database, Customer Retention & Events. I have worked on consumer and B2B marketing materials in all traditional and online/interactive media formats, such as:

Traditional Experience:

• Print, radio, TV, video, FSI, outdoor, direct mail, in-store
• Corporate communication materials: logos, names, packaging, collateral, newsletters, sales/data sheets and PowerPoint presentations
• Sales/Data sheets – Buyer packages
• Trade show components
• Press releases

Online/Interactive Experience:

• Website development, including: discovery, architecture, branding, messaging, design
• Email, banners, ads and other components of online marketing campaigns and website traffic building programs
• Microsite development for targeted campaigns, prospect qualification and capture, surveys, special promotional events and partner tie-ins

My client experience covers most industry sectors, including: healthcare, entertainment clean/renewable energy, retail, packaged goods, finance, fashion, technology, biotech, nutraceuticals, automotive, and municipalities. Clients have ranged in size from small start-ups to Fortune 50, but what all have in common is that they each depended on me for top-of-class, strategy-driven creative work. And I feel comfortable saying that their expectations were always met. How can I be so sure? Well, in 15+ years of generating marketing materials, I’ve never had a single negative reception to any creative presentation. It’s a track record I am proud of. But more importantly, are the end results. And rather than taking my word for this, please read my client testimonials and see what they have to say. After all, nothing beats getting it right from the source.

ABOUT MY CREATIVE SAMPLES.

For a creative person, selecting portfolio samples is a bit like picking your favorite child. It’s near impossible, as each is uniquely special. Compounding the issue, is that when it comes to marketing pieces, one person’s award winner is another one’s fireplace starter. So I decided to show a wide range of work in hopes that everyone will find pieces they appreciate. Of course, award winner or not, each of these pieces did what they were designed to do…build brand awareness and generate response. Also note that what I am showing here is just a fraction of what I have created and most pieces are part of larger campaigns. Finally, what I have not included are all TV & radio commercials, outdoor, sales kits, power point presentations, promotions, in-store or trade show materials I have worked on. So if you want to see more of anything, please let me know.